EAT PIZZA MAKE LOVE
Fradiavolo
2025-2026
Graphic Design
2025-2026
Graphic Design
EAT PIZZA MAKE LOVE
Fradiavolo
A new bistro line and stands that let you taste with your eyes
EAT PIZZA MAKE LOVE is an urban activation conceived by Curve Creative Studio for FRADIAVOLO, created in collaboration with Pepsi. A project that takes pizza out of the restaurant and transforms it into an emotional and shared experience.
It takes shape through a red pop-up booth, a touch of FRADIAVOLO installed in the heart of Turin. A space halfway between a photo booth and a pop confessional, inviting people to record a short video message dedicated to someone they love: a partner, a friend, a family member…
A direct and accessible experience. No filters, poses, or constructions: just spontaneous words, irony, and sentiment, using pizza as a universal language capable of uniting people.
The activation combines physical and digital content, generating authentic and highly shareable user-generated content.
EAT PIZZA MAKE LOVE represents the soul of FRADIAVOLO: popular pizza, real relationships, and the street as a natural meeting place.
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Client
Fradiavolo
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Year
2025-2026
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Deliverable
Graphic Design
Stand Design
Activation
