Ride Better
Segway-Ninebot
2026
Concept & Strategy
2026
Concept & Strategy
Ride Better
Segway-Ninebot
Segway is turning heads
Segway-Ninebot chose us to launch the eKickScooter Series 3 for spring-summer 2026.
The campaign turns on a single idea: the turning head. Not how the product feels to the person riding it, but how it looks to everyone who doesn’t yet know it. Segway as something you can’t quite ignore, and won’t want to miss.
The challenge was to show Segway riders moving past the limits of traditional mobility and the friction of everyday life, free to move on their own terms. To Ride Better.
So we spoke to a young audience stepping into this world for the first time, without ever hard-selling the product. The focus stays on the category and what it opens up: an emotional, lifestyle story rather than a sales pitch.
Four films for four riders, four moments, each capturing the ideal user and everything the eKickScooter Series 3 can do.
-
Client
Segway-Ninebot
-
Year
2026
-
Deliverable
Concept & Strategy
Photography & Video
ADV Campaign
Art Direction
